Choosing Your Small Business Colors
You’ve decided on your business and chosen your designer, and now you’re ready to select the business colors that best represent you for your brand kit and brand assets. This is one of the more important tasks for your business. The colors that you choose will define how others view you, the mood of your…
Logo Design and Variations with Moonlit Media
Whether you’re starting a new business or revamping an existing business, brand recognition will become a critical part of your success. Your brand is what represents you and your business, ensuring that your customers will be able to find and recognize your company. A brand kit ensures that no matter how or when you are…
What’s in a Brand Kit?
So what’s a brand kit anyway? You’ve got your business idea. You’ve worked out your budget. Now, you need a brand identity. A brand identity is a collection of design choices and assets that make up your company’s personality and its look and feel. This includes your company’s “voice”, “tone”, and formatting preferences. It’s a…