5 Steps to Successful Social Media Marketing
Now that you’ve started your business, it’s time to get the word out about you! In this day and age, that means you will need to be on social media. Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals….
10 Advantages to Hiring a Graphic Designer
Hiring a graphic designer group like Moonlit Media comes with its own set of advantages. As media theorist John Berger wrote, ”Seeing comes before words.” Sound harsh? It’s a reality for business owners. Design impacts humans on a visceral level, which is why it’s so important. But there are many other reasons why it’s important,…
How and Why to Use Content Marketing
Business growth can be accomplished in many ways, but certainly, content marketing and video marketing are two of the best and most affordable ways to bring in new leads and expand your business. Today, we’re discussing several methods to grow your business effectively and affordably. At its most basic level, marketing is the process of…
Print Design vs Web Design
Print design and web design may seem similar at first glance, but they are actually quite different in terms of their purpose, audience, and design constraints. Today, we’re taking a look at why design types can vary and the importance of having both available to your business. Print Design Print design is used for creating…
The Benefits of Business Blogging
Blogging is a powerful tool for businesses and individuals looking to improve their online presence and reach a wider audience. Not only does it provide a platform for sharing valuable information and insights about your company, but it also offers a range of benefits that can help improve search engine rankings and drive more traffic…
Choosing Your Small Business Colors
You’ve decided on your business and chosen your designer, and now you’re ready to select the business colors that best represent you for your brand kit and brand assets. This is one of the more important tasks for your business. The colors that you choose will define how others view you, the mood of your…
Logo Design and Variations with Moonlit Media
Whether you’re starting a new business or revamping an existing business, brand recognition will become a critical part of your success. Your brand is what represents you and your business, ensuring that your customers will be able to find and recognize your company. A brand kit ensures that no matter how or when you are…
What’s in a Brand Kit?
So what’s a brand kit anyway? You’ve got your business idea. You’ve worked out your budget. Now, you need a brand identity. A brand identity is a collection of design choices and assets that make up your company’s personality and its look and feel. This includes your company’s “voice”, “tone”, and formatting preferences. It’s a…