When someone sees your logo, visits your website, or interacts with your social channels, they’re forming an impression of your business. Now, imagine this—your website has a sleek, modern design, but your social media posts look like they were made in Microsoft Paint. That disconnect is what inconsistent branding looks like, and it’s silently sabotaging…
Picture this scenario—you hear someone rave about a great local bakery, but when you try to look them up online, their domain name is something obscure like “Best-Cakes-In-Town-1987.net.” Frustrating, right? A domain name is the very first impression most people have of your business online, and getting it wrong can send potential customers running to…
Logo redesigns are often pivotal moments in a brand’s history, reflecting changes in strategy, target audience, or market positioning. While some redesigns are met with acclaim, others can be controversial or even disastrous. Let’s explore some notable logo redesigns and the valuable lessons they offer. APPLE Logo Redesigns: From Rainbow to Sleek Simplicity Original Logo:…
As you are likely well aware, a visually appealing website with high-impact graphics is a crucial aspect of any successful business. But, beyond that, your website must be able to load quickly, meet the specific needs of your reader, and be free of copyright issues. High-quality graphics and photos not only capture the attention of…
The role of graphic design in product packaging cannot be underestimated in today’s competitive marketplace. This is especially true when you’re bringing a new product to market. As consumers are bombarded with an overwhelming array of choices, an eye-catching and well-designed package can make all the difference. Today, we’re exploring the significant impact of graphic…
Creating a strong and memorable brand identity is paramount in the world of business-to-business (B2B) interactions. Visual branding plays a crucial role in conveying your company’s values, mission, and services to your target audience. This is just one more reason why working with a quality graphic design company like Moonlit Media is so important. A…
You’ve decided on your business and chosen your designer, and now you’re ready to select the business colors that best represent you for your brand kit and brand assets. This is one of the more important tasks for your business. The colors that you choose will define how others view you, the mood of your…
Whether you’re starting a new business or revamping an existing business, brand recognition will become a critical part of your success. Your brand is what represents you and your business, ensuring that your customers will be able to find and recognize your company. A brand kit ensures that no matter how or when you are…
So what’s a brand kit anyway? You’ve got your business idea. You’ve worked out your budget. Now, you need a brand identity. A brand identity is a collection of design choices and assets that make up your company’s personality and its look and feel. This includes your company’s “voice”, “tone”, and formatting preferences. It’s a…