Hiring a graphic designer group like Moonlit Media comes with its own set of advantages. As media theorist John Berger wrote, ”Seeing comes before words.” Sound harsh? It’s a reality for business owners. Design impacts humans on a visceral level, which is why it’s so important. But there are many other reasons why it’s important, and today we’re discussing ten of the reasons why you need to hire a graphic designer.
- Improve brand awareness
One of the most important reasons why you should hire a graphic designer is their ability to define and relay your brand by catering to the exact audience you need. From Zoom backgrounds to websites, your brand should always be represented properly. At Moonlit Media, we provide a complete brand kit so whoever you hire in the future can easily keep your brand colors and style consistent.
- Create a consistent brand image
Your business should be easily identifiable to anyone who follows you on social media, in magazines or clicks on an ad. This is just one reason that color and design play such an important role in your business. One of your goals should be to have an instantly recognizable brand.
An excellent example of this concept can be found in logos. See if you can identify each company by the color and logo in this image.
- Improve ad delivery
Graphic design does a lot more than just look professional – it can even impact your paid ads. The goal of ads is to attract new customers and encourage existing customers to come back and make a purchase. Utilizing the proper colors and design can help encourage a higher ad click-thru rate and improve brand recognition.
- Save time and money
Yes, hiring a graphic designer can be expensive, but the savings you will utilize throughout your business is incalculable. The wrong colors, tone, and design in your paid ads can make customers think they’ve been duped and back out of a sale. But being consistent in your ad components can actually improve sales and make the design much easier for you and any future hires.
- Stand out from competition
Professional design helps your business stand out to customers. While it’s true that consumers should “never judge a book by its cover,” it’s also true that the majority of people will pass over cheap-looking or inconsistent design. This is why it’s so important to understand your color palette in your individualized brand style guide.
- Tell your story
When you start your business, your story of how you came to be there is very important. Consumers love to read about how and why you began a business and perhaps how they can one day do the same. Lead by example with extraordinary copy, fascinating stories about you and your company, and more. Take a look at these stories for inspiration.
Meet Nate: I am an artist, draftsman, and animator. I maintain a public-facing, brick-and-mortar studio at the Golden Belt in Durham, NC. I primarily draw black-and-white figures in landscapes in charcoal and Sumi ink. I offer packages of traditional, representative portraits of people and places as well as personalized movies as time capsules for clients of their favorite spaces and faces.
Meet Caesar & Sandra: As members of the Orlando community, my wife and I have been strong supporters of community organizations, such as the local YMCA and our local church. We have benefitted from volunteering and civic opportunities through the many relationships forged throughout the years and the positive influence of many on our two now grown sons. The concept for Inspire A Movement is an extension of the many positive experiences we have had and benefitted from through collaboration and being surrounded by many local citizens with a “pay it forward” mentality. Through Inspire A Movement, we are looking to meet, profile, and learn from the many global citizens doing their part to make our shared experience a better one. We seek to collaborate and feature leaders in the political realm, civic organizations, business leaders, public servants, teachers and leaders in academia, all as part of creating a space to learn, grow, and be inspired by the acts of our global citizenry.
CUP’s mission is to inspire, elevate and empower the next generation of diverse business and civic leaders and women. Currently, in our 16th year, we support the career progression of diverse professionals and women in NEW YORK and LOS ANGELES. CUP delivers effective skill-building programs focused on accelerating careers and enhancing visibility by curating groups of diverseimpactful conversations. These networking opportunities result in community building, thought leadership, business development, and a platform recognizing diverse talent and inspiring service.
The COVID-19 pandemic brought the critical work of ID specialists into sharp focus for the first time for many Americans, yet ID professionals have been saving and improving lives for decades. ID specialists take on life-threatening challenges like these and others – developing life-saving vaccines, providing leadership on public health challenges like antimicrobial resistance and working on the front lines of outbreaks like Ebola, Zika and COVID-19. Without a robust and diverse pipeline of physicians, researchers and innovators entering the field of ID medicine, we face an inevitable health care crisis.
It’s easy to assume that the design you did for your website is easily transferable to a print design, but that’s not true. Print design and web design are actually quite different in terms of their purpose, audience, and design constraints. By utilizing your brand media kit, you or your designer will have access to RGB and CMYK colors, high and low resolutions for your logo, and much more.
- Make blogging a simple process
Not only do business blogs provide a platform for sharing valuable information and insights about your company, but they can help improve search engine rankings and drive more traffic to your website. By asking a designer to create a blog template, you can easily create and post articles on your own time. Learn more about the business of blogging.
- Improve efficiency and productivity
Good design takes time and energy. When you use a professional graphic designer to set up your brand kit, website, and other components, you are creating a consistent look throughout your business collateral. This also helps save time for future projects by establishing the brand look you want to see across the board. By cross-posting to multiple social media platforms, you can minimize the time to choose colors or designs with a template.
- Adapt to new and emerging trends
As a new business owner, you likely won’t have time to keep up with the newest advances in digital marketing and design. But Moonlit Media can and will. After all, this is what we do!
When starting a new business, there are many reasons to hire a graphic designer, but the biggest reason should be that your business is worth it.