
deposit
tECHNICAL REQUIREMENTS, deposit,
contract acceptance

kickoff call
Introductions, expectations, timeline, client portal

creative brief
STRATEGY, BRAND PERSONALITY, BRAND ATTRIBUTES

brand moodboard
COLOR palette, TYPOGRAPHY, PATTERNS, imagery, cOHESIVE BRAND IDENTITY

design research
INDUSTRY TRENDS, COMPETITION ANALYSIS, USER PERSONAS

sketches + design
OVERALL DESIGN, logo, logomark, logotype, tagline

presentation
VISUAL EXPLORATION, LOGO CONCEPTS, BRAND MOCKUPS

feedback + revisions
up to 2 rounds of revisions for design

Final presentation
approval of design, balance due

logo files + delivery
LOGO DELIVERABLES (AI | PDF | EPS | SVG | PNG | JPG),
COPYRIGHT RELEASE FORM, SINGLE-PAGE STYLE GUIDE
