process

With knowledge, passion, heart and soul

We collaborate with clients to achieve simple and intelligent design solutions with our logo design process.

01. creative brief

STRATEGY | BRAND PERSONALITY | BRAND ATTRIBUTES | TECHNICAL REQUIREMENTS

02. deposit

LOGO DESIGN | 50% DEPOSIT

03. design research

INDUSTRY TRENDS | COMPETITION ANALYSIS | USER PERSONAS

04. brand moodboard

COLORS | TYPOGRAPHY | SHAPES | PATTERNS | COHESIVE BRAND IDENTITY

05. sketches and design

LOGO | LOGO MARK | LOGOTYPE | TAGLINE

06. presentation

VISUAL EXPLORATION | LOGO CONCEPTS | BRAND MOCKUPS

07. feedback + revisions

CORRECTIONS TO SELECTED CONCEPT | UP TO 3 CYCLES

08. final presentation

APPROVAL | FINAL PAYMENT (50%)

09. logo files + delivery

LOGO DELIVERABLES | CLIENT PORTAL
AI | PDF | EPS | SVG | PNG | JPG
COPYRIGHT RELEASE FORM | SINGLE-PAGE STYLE GUIDE

10. brand style guide

[RECOMMENDED]

So what's next?

Are you ready? Let’s work!

Copyright 2020 Moonlit Media | All Rights Reserved