![Design](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic.png)
deposit
tECHNICAL REQUIREMENTS, deposit,
contract acceptance
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic-alt.png)
kickoff call
Introductions, expectations, timeline, client portal
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic.png)
creative brief
STRATEGY, BRAND PERSONALITY, BRAND ATTRIBUTES
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic-alt.png)
brand moodboard
COLOR palette, TYPOGRAPHY, PATTERNS, imagery, cOHESIVE BRAND IDENTITY
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic.png)
design research
INDUSTRY TRENDS, COMPETITION ANALYSIS, USER PERSONAS
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic-alt.png)
sketches + design
OVERALL DESIGN, logo, logomark, logotype, tagline
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic.png)
presentation
VISUAL EXPLORATION, LOGO CONCEPTS, BRAND MOCKUPS
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic-alt.png)
feedback + revisions
up to 2 rounds of revisions for design
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic.png)
Final presentation
approval of design, balance due
![](https://moonlitmedia.com/wp-content/uploads/2022/02/timeline-graphic-alt.png)
logo files + delivery
LOGO DELIVERABLES (AI | PDF | EPS | SVG | PNG | JPG),
COPYRIGHT RELEASE FORM, SINGLE-PAGE STYLE GUIDE
![Logo Design](https://moonlitmedia.com/wp-content/uploads/2022/06/logo-design.jpg)