deposit
tECHNICAL REQUIREMENTS, deposit,
contract acceptance
kickoff call
Introductions, expectations, timeline, client portal
creative brief
STRATEGY, BRAND PERSONALITY, BRAND ATTRIBUTES
brand moodboard
COLOR palette, TYPOGRAPHY, PATTERNS, imagery, cOHESIVE BRAND IDENTITY
design research
INDUSTRY TRENDS, COMPETITION ANALYSIS, USER PERSONAS
sketches + design
OVERALL DESIGN, logo, logomark, logotype, tagline
presentation
VISUAL EXPLORATION, LOGO CONCEPTS, BRAND MOCKUPS
feedback + revisions
up to 2 rounds of revisions for design
Final presentation
approval of design, balance due
logo files + delivery
LOGO DELIVERABLES (AI | PDF | EPS | SVG | PNG | JPG),
COPYRIGHT RELEASE FORM, SINGLE-PAGE STYLE GUIDE
