Our Custom Logo Design Process
Strategic, Creative, and Built for Your Brand
At Moonlit Media, we don’t just design logos — we build powerful visual identities that help small businesses stand out and grow. Our custom logo design process is transparent, collaborative, and tailored to fit your business goals from day one.
Here’s what to expect when you work with us:
Brand Discovery
Getting to Know You and Your Business
Every great logo starts with a conversation. We begin with a detailed brand questionnaire and optional discovery call to learn more about your business, values, audience, and vision. Understanding your goals helps us create a brand identity that reflects your unique story.
Market Research & Creative Direction
Laying the Foundation for Design
We research your industry, competitors, and target audience to ensure your logo is both timeless and competitive. We also create a mood board or visual direction to guide the design process — this is where we align on style, tone, and brand personality.
Logo Concept Design
Bringing Your Brand to Life
Now the creativity kicks in. Based on everything we’ve learned, we present 2–3 unique logo concepts designed specifically for your business. Each concept includes an explanation of the design decisions and how it supports your brand strategy.
Feedback & Revisions
Collaborate and Refine
You’ll review the concepts and select your favorite direction. From there, we refine the chosen logo through up to two rounds of revisions. We focus on fine-tuning details like typography, color palette, and layout until your final logo is polished and perfect.
Final Files & Brand Assets
Delivering a Complete Visual Identity
Once the final logo is approved, we deliver a full logo package with all the files you need for print and digital use — including color variations, black and white formats, and multiple file types (.AI, .PNG, .SVG, .JPG). If your package includes alternate logo versions or brand elements, they’ll be included here too.
why our custom logo process works
We know all about strategy
We’ve designed logos for hundreds of small businesses, and we know how to blend creativity with strategy. Our process is built to eliminate guesswork and keep projects on track — with clear communication, expert guidance, and results you’ll be proud of.
so what’s next
Ready to get started on your custom logo?
Contact us today to book your project and bring your brand to life.