Get Your Business Found Online with Local SEO
Imagine this—you own the best pizza joint in your town. Your crust? Perfectly crispy. Your toppings? Fresh and mouthwatering. But when someone types “best pizza near me” into Google, your business is nowhere to be found. Frustrating, right? That’s where Local SEO swoops in to save the day. Local SEO (Search Engine Optimization) ensures that your…
Decoding Social Media Algorithms
Have you ever spent hours crafting the perfect Instagram post, only to watch it sink into the abyss of obscurity without a single like—not even from your mom? Yep, blame it on the algorithm. Social media algorithms are digital gatekeepers—they decide what content gets seen by your audience, friends, and potential customers. But here’s the good news:…
Adding More Personality to Your Brand with Illustrations
What do Apple, Disney, and Mailchimp have in common? Aside from being huge brands, they each use illustrations that help make them unforgettable. From Apple’s clean, minimalist product visuals to Mailchimp’s fun Freddy mascot, illustrations play a major role in shaping a brand’s personality and how customers perceive it. If you’ve been thinking about ways…
What Is Website Accessibility? Inclusive Web Design Explained
Imagine a customer lands on your website to explore your products, only to leave in frustration because they literally can’t use it. Now imagine that happens hundreds—if not thousands—of times because your site isn’t accessible. Not a good look, right? Website accessibility, or eAccessibility, is all about making sure your digital door is wide open to…
How Often Should You Blog? (& Why It’s Important to Be Consistent)
Are you a small business owner wondering how often should you blog? Or perhaps you’re asking yourself if regular blogging is even worth the time and effort. Well, here’s your answer—yes, it absolutely is. Blogging isn’t just some trendy buzzword; it’s one of the most powerful tools you can use to boost your online presence. But…
Choosing the Right Domain Name for Your Business
Picture this scenario—you hear someone rave about a great local bakery, but when you try to look them up online, their domain name is something obscure like “Best-Cakes-In-Town-1987.net.” Frustrating, right? A domain name is the very first impression most people have of your business online, and getting it wrong can send potential customers running to…
Looking Ahead: 2025 Design and Marketing Predictions
2025 is practically tomorrow. And the way things change these days, what was trendy last month can feel outdated by next week. Staying ahead of the curve isn’t a choice anymore—it’s key to staying competitive, memorable, and relevant. Whether you’re a designer, marketer, or small business owner, understanding and adapting to new trends can help…
5 Common Website Design Mistakes That Are Hurting Your Brand
Your website is the digital storefront of your business. It’s often the first thing potential customers see—and we all know what they say about first impressions, right? But here’s the deal: Many businesses unknowingly make web design mistakes that drive visitors away instead of drawing them in. The good news is these issues are all…
The Power of UX & Why It Matters Now More Than Ever
Imagine this—you stumble onto a website looking for a new pair of sneakers, only to be met with endless pop-ups, chaotic menus, and a loading screen that seems to be powered by dial-up. If you’re like most users, you’d leave faster than you can say “bad UX.” For businesses, experiences like this are the ultimate…
Festive Design Trends for the Holidays
The holiday season is a time of giving, celebrating, and… branding? That’s right! For small businesses, the holidays offer a golden (or should we say, gold-foiled?) opportunity to capture customer attention with festive design. Whether you’re a coffee shop owner launching seasonal promotions or a digital marketer curating holiday email campaigns, getting your holiday design…
Optimizing Images for the Web & Other Tips for Faster Loading Times
We’ve all felt the frustration of a slow-loading website. Did you know that just a one-second delay in page load time can lead to a whopping 7% reduction in conversions? That’s a hefty price to pay for something that can be so easily fixed. In today’s fast-paced digital world, customers want information instantly, and a…
The Rise of Video Marketing; How to Use it for Your Business
The digital age has catapulted video to the forefront of marketing strategies. With 87% of marketers attributing an increase in lead generation to their use of video content, it’s impossible to ignore the impact of video marketing. Small business owners, take note—if you want to grab attention, boost engagement, and drive conversions, video marketing is…
6 Reasons AI-Generated Logos Are a Terrible Idea
In today’s tech-savvy world, AI-generated content seems to be everywhere, from chatbots to music compositions. But when it comes to designing a logo for your small business, relying on artificial intelligence might not be the best route. After all, a logo is more than just an image; it’s the face of your brand. In this…
Is Your Website Mobile-Friendly? Why It’s SO Important
You’ve just launched your business website. It looks fantastic on your desktop, and you’re ready to watch the sales roll in. But wait—have you checked how it looks on a smartphone or tablet? If not, you might be missing out on a huge chunk of potential customers. In today’s world, having a mobile-friendly website isn’t…
10 Tips for Crafting Click-Worthy Headlines
In the fast-paced digital world, the one thing that stands between your content and potential readers is your headline. Think of it as the gatekeeper to your brilliant content. A compelling headline can make all the difference in attracting readers and boosting your click-through rates. This post is designed to provide small business owners and…