Decoding Social Media Algorithms

Decoding Social Media Algorithms

Have you ever spent hours crafting the perfect Instagram post, only to watch it sink into the abyss of obscurity without a single like—not even from your mom? Yep, blame it on the algorithm. Social media algorithms are digital gatekeepers—they decide what content gets seen by your audience, friends, and potential customers. But here’s the good news:…
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Adding More Personality to Your Brand with Illustrations

Adding More Personality to Your Brand with Illustrations

What do Apple, Disney, and Mailchimp have in common? Aside from being huge brands, they each use illustrations that help make them unforgettable. From Apple’s clean, minimalist product visuals to Mailchimp’s fun Freddy mascot, illustrations play a major role in shaping a brand’s personality and how customers perceive it.  If you’ve been thinking about ways…
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What Is Website Accessibility? Inclusive Web Design Explained

What Is Website Accessibility? Inclusive Web Design Explained

Imagine a customer lands on your website to explore your products, only to leave in frustration because they literally can’t use it. Now imagine that happens hundreds—if not thousands—of times because your site isn’t accessible. Not a good look, right? Website accessibility, or eAccessibility, is all about making sure your digital door is wide open to…
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How Often Should You Blog? (& Why It's Important to Be Consistent)

How Often Should You Blog? (& Why It’s Important to Be Consistent)

Are you a small business owner wondering how often should you blog? Or perhaps you’re asking yourself if regular blogging is even worth the time and effort. Well, here’s your answer—yes, it absolutely is. Blogging isn’t just some trendy buzzword; it’s one of the most powerful tools you can use to boost your online presence. But…
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Festive Design Trends for the Holidays

Festive Design Trends for the Holidays

The holiday season is a time of giving, celebrating, and… branding? That’s right! For small businesses, the holidays offer a golden (or should we say, gold-foiled?) opportunity to capture customer attention with festive design. Whether you’re a coffee shop owner launching seasonal promotions or a digital marketer curating holiday email campaigns, getting your holiday design…
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