HomeCare by Theresa Gross is a senior home care service provider offering personalized care with a compassionate touch. Their goal is to assist seniors in maintaining independence while receiving the support they need in the comfort of their homes.
When Theresa came to us, she needed a cohesive brand identity that would reflect her values of care, trust, and professionalism while resonating with seniors and their families. She also needed a user-friendly website to provide vital information and encourage potential clients to connect easily.
Industry
Senior Home Care
Services PrOvided
Logo Design, Website Design
Location
Rochester, NY
Key Goals:
- Establish a Trusted Brand Identity: Create a logo that exudes warmth, care, and professionalism.
- Design an Informative Website: Develop a clear and accessible website that highlights services, testimonials, and contact options for families exploring home care solutions.
- User-Centric Approach: Ensure ease of navigation for older audiences and families searching for trustworthy home care providers.
Our APPROACH:
Logo Design: Theresa’s logo reflects her dedication to care and compassion. Featuring a clean, modern font paired with a soft, inviting color palette, the logo communicates trust and warmth. The subtle floral integrated within the design underscores her commitment to providing heartfelt support for seniors and their families.
Website Design
The website for HomeCare by Theresa Gross is designed to be:
- Welcoming and Professional: Featuring a soothing color scheme and engaging imagery of happy seniors, the design reinforces trust and positivity.
- Accessible and Intuitive: A clear layout and easy-to-read typography ensure that all users can find the information they need effortlessly.
- Informative: Pages dedicated to services, testimonials, and FAQs help families make informed decisions.
The Result
The new branding and website have helped HomeCare by Theresa Gross establish a trusted presence online, making it easier for families to find and choose her services.
Key Features
- Service Pages: Highlighting various care options and support services.
- Contact Section: A simple, prominent form to encourage potential clients to get in touch.
- Responsive Design: Optimized for viewing on all devices, ensuring accessibility for users on-the-go.