How to Turn 2025 Highlights into 2026 Marketing Content
Before you dive into your 2026 marketing plans, take a minute to look back. Your best content ideas might already be sitting in your 2025 highlights. Year-end is the perfect time to reflect and celebrate what went right. And then use those wins to fuel your marketing for the year ahead. From glowing testimonials to…
Website Design Trends to Watch in 2026
If your website hasn’t had a refresh in a while, 2026 might be the perfect time to give it some love. Web design is constantly evolving not just because styles change, but because people do. The way customers browse, shop, and connect online looks different every year. Attention spans are shorter, design tools are smarter,…
How to Use Graphic Design to Make Your Small Business Look Bigger
You don’t need a big budget or a fancy office to look like a professional, established brand. In fact, great design is one of the fastest ways to make a small business look bigger, more trustworthy, and more polished, no matter your size. It’s all about perception. People make snap judgments about your business based…
7 Marketing Trends Small Businesses Should Watch in 2026
From short-form video to authentic storytelling, here’s what’s shaping next year’s marketing landscape. Every December, small business owners start asking the same question: “What should we focus on next year?” Marketing moves fast. The strategies that worked in 2024 may have fizzled by now, and 2025’s big ideas are quickly becoming the new baseline. So…
How to Choose the Right Logo Style for Your Small Business
When you’re building or refreshing your small business brand, your logo is one of the most important decisions you’ll make. It’s the face of your business; the first impression people get before they even click, call, or walk through your door. But, not every logo is created equal. There are different logo styles: wordmarks, lettermarks, icons,…
9 End-of-Year Marketing Ideas for Small Businesses
The winter holidays aren’t just for hot cocoa, cozy sweaters, and shopping sprees, they’re one of the best times of the year for small businesses to shine. Consumers are already in the mood to buy, give, and celebrate, which means your business has the perfect opportunity to grab attention with smart, visually engaging seasonal marketing…
10 Tips for Rebranding a Restaurant Without Losing Loyal Customers
You’ve built a restaurant with regulars who know your name, have a favorite dish, and love your vibe. But maybe your décor feels a little dated and the logo doesn’t reflect where you’re headed. Or you’re ready to attract a fresh audience. That’s when the idea of a restaurant rebranding starts sounding appealing. But a rebrand…
Graphic Designer Website Mistakes That Are Costing You Clients
You’re a graphic designer. Your website should be your best marketing tool. It’s your digital handshake, your portfolio, and your 24/7 salesperson all rolled into one! But, even the most talented designers can build sites that look incredible, yet quietly send potential clients running to the competition. If your site isn’t bringing in inquiries like it…
Small Business Website or Social Media Page: Do You Need Both?
Imagine spending years building your dream home only to realize you’ve been renting the land underneath it. That’s what happens when your entire business lives on social media. Facebook, Instagram, and TikTok are incredible tools for small businesses. They connect you with your customers and show off your products in a visual, engaging way. But…
How to Write an Authentic Bio for Your Therapist Website
For many therapists, writing about themselves feels like walking into a room full of strangers and announcing their life story. It’s uncomfortable, vulnerable, and just plain awkward. Maybe you’re worried about sounding too clinical, or perhaps you’re concerned about sharing too much personal information. The struggle is real, and you’re definitely not alone. However, the…
Let Your Diners Market for You with User-Generated Content
Your customers are already talking about your restaurant. They’re snapping photos of their meals, writing reviews, and sharing their dining experiences with friends and followers. The question is, are you making the most of this authentic marketing content? When diners share their experiences online, they’re doing something incredibly powerful for your restaurant. They’re providing genuine…
Why a Team Page is Critical on Your Custom Home Builder Website
Building a custom home is one of the most personal investments a client will ever make. They’re not just selecting floor plans or finishes, they’re trusting someone with their life savings and their family’s future. When potential clients land on your website, they aren’t just choosing a builder. They’re choosing the people who will bring…
Do You Really Need a Blog on Your Small Business Website?
You’ve built a beautiful website for your small business. It has a stunning homepage, a clear “About Us” section, and your services are laid out perfectly. But there’s one question that keeps nagging at you: “Do I really need a blog?” For many passionate business owners, the thought of starting a blog feels overwhelming. Where…
What Belongs ‘Above the Fold’ on Your Home Page
Your website visitors make split-second decisions. Research shows people form opinions about your site in as little as 50 milliseconds. That’s faster than you can blink. This means the top portion of your homepage, what we call “above the fold,” carries enormous weight. It’s the first thing visitors see before they scroll, and it determines…
Use AI for Inspiration, Not Execution
AI design tools sometimes feel like magic to a small business owner. You type a phrase, hit enter, and within seconds you get a batch of visuals with your company name on them. And yes, it’s useful. AI can kickstart the creative process in ways that save time and open doors. But here’s the key: AI…