Website Essentials for Small Businesses: A Checklist
Website Essentials for Small Businesses: A Checklist Did you know that 81% of customers research products and services online before making a purchase? Your website is your digital storefront, and for small businesses, it’s often the first (and sometimes only) impression that potential customers will have. It’s your 24/7 salesperson, your credibility booster, and your marketing…
Common Mistakes to Avoid When Designing a Church Website
Common Mistakes to Avoid When Designing a Church Website Imagine this: A family new to your town is looking for a welcoming church. They Google local places of worship and land on your website. But instead of finding service times or a warm introduction, they’re met with broken links, outdated content, and confusing navigation. Frustrated,…
Finding Your Target Audience (and Why It’s Non-Negotiable)
One of the most common pitfalls for small businesses is trying to appeal to everyone. But the truth is—you can’t. Your business isn’t a buffet; it’s a curated experience. And that’s where knowing your target audience changes the game. By the end of this post, you’ll understand why defining your target audience matters and how to…
Crafting an “About Us” Page That Connects and Converts
When was the last time you really thought about your “About Us” page? Be honest—was it after you wrote a rushed paragraph that checked off a “must-have” box on your website to-do list? Many small business owners treat their “About Us” page as an afterthought. But here’s the thing—this page is often the second most visited…
Choosing the Right Social Media Platforms for Your Business
Social media marketing is no longer an option; it’s a necessity for small businesses. With billions of active users across multiple platforms, social media offers an unmatched opportunity to reach, engage, and convert your audience. But here’s the catch—not all platforms are created equal, and investing your time in the wrong one can lead to…
How Inconsistent Branding is Sabotaging Your Small Business
When someone sees your logo, visits your website, or interacts with your social channels, they’re forming an impression of your business. Now, imagine this—your website has a sleek, modern design, but your social media posts look like they were made in Microsoft Paint. That disconnect is what inconsistent branding looks like, and it’s silently sabotaging…
The Top 5 Must-Have Features for Modern Websites in 2025
Did you know? 81% of people research a business online before making a purchase or booking a service. That means your website is likely the first impression your customers have of your business. And no pressure, but in a world full of options, your website needs to wow them instantly. At Moonlit Media, we specialize in designing…
6 Ways to Repurpose Blog Content for Social Media
Did you know the average lifespan of a blog post is just a few days? Sounds harsh, right? You spend hours (or even days) creating a thoughtful blog post, only for it to have the longevity of a fruit fly. However, by repurposing that same blog content into engaging social media posts, you can extend…
The Art of Simplifying Data with Infographics
Visuals speak louder than words—and no, we’re not just being dramatic. Here’s a stat that’ll blow your mind: the human brain processes visuals 60,000 times faster than text! Think about what that could mean for your business—especially when you’re trying to capture attention and communicate info quickly. Enter infographics. These beautifully designed gems simplify complex information,…
Get Your Business Found Online with Local SEO
Imagine this—you own the best pizza joint in your town. Your crust? Perfectly crispy. Your toppings? Fresh and mouthwatering. But when someone types “best pizza near me” into Google, your business is nowhere to be found. Frustrating, right? That’s where Local SEO swoops in to save the day. Local SEO (Search Engine Optimization) ensures that your…
Decoding Social Media Algorithms: Your Guide To social media
Have you ever spent hours crafting the perfect Instagram post, only to watch it sink into the abyss of obscurity without a single like—not even from your mom? Yep, blame it on the algorithm. Social media algorithms are digital gatekeepers—they decide what content gets seen by your audience, friends, and potential customers. But here’s the good news:…
Adding More Personality to Your Brand with Illustrations
What do Apple, Disney, and Mailchimp have in common? Aside from being huge brands, they each use illustrations that help make them unforgettable. From Apple’s clean, minimalist product visuals to Mailchimp’s fun Freddy mascot, illustrations play a major role in shaping a brand’s personality and how customers perceive it. If you’ve been thinking about ways…
What Is Website Accessibility? Inclusive Web Design Explained
Imagine a customer lands on your website to explore your products, only to leave in frustration because they literally can’t use it. Now imagine that happens hundreds—if not thousands—of times because your site isn’t accessible. Not a good look, right? Website accessibility, or eAccessibility, is all about making sure your digital door is wide open to…
How Often Should You Blog? (& Why It’s Important to Be Consistent)
Are you a small business owner wondering how often should you blog? Or perhaps you’re asking yourself if regular blogging is even worth the time and effort. Well, here’s your answer—yes, it absolutely is. Blogging isn’t just some trendy buzzword; it’s one of the most powerful tools you can use to boost your online presence. But…
Choosing the Right Domain Name for Your Business
Picture this scenario—you hear someone rave about a great local bakery, but when you try to look them up online, their domain name is something obscure like “Best-Cakes-In-Town-1987.net.” Frustrating, right? A domain name is the very first impression most people have of your business online, and getting it wrong can send potential customers running to…