Serving Diverse Communities on Police Department Websites
A police department website is a gateway to information and community connection. But what happens when this vital resource doesn’t cater to the needs of a city’s diverse population? Unfortunately, it becomes inaccessible to individuals who may need it most. According to the U.S. Census Bureau, approximately 22% of U.S. residents speak a language other than…
Hosting vs. Embedding Your Podcast Episodes on Your Website
When you’re setting up your podcast website, one big question will always arise: should you host your audio files directly on the website, or embed them from a hosting platform? This is one of the most important decisions you’ll make for your podcast website design—it impacts your website’s performance, user experience, and even its SEO. But don’t…
How to Know When It’s Time for a Website Redesign
Is your website working as hard as you are? If not, it might be time for a refresh. Your website is often the first interaction a potential customer has with your business. But here’s the real question—does it reflect your brand and engage your audience in the way you envision? A well-designed website plays a…
10 Features Every Church Website Needs to Shine Online
Your church website isn’t just a place to host sermons or list service times. It’s often the first impression visitors have of your ministry and a key tool for staying connected with your congregation. A well-designed site can build trust, spread your message, and create a sense of belonging. If you’re starting from scratch or…
Personal Branding vs Business Branding Which is Best for You
Personal Branding vs Business Branding Which is Best for You Should you brand yourself or brand your business? It’s one of the biggest questions entrepreneurs and creatives wrestle with when putting themselves out there. There’s no wrong answer. But choosing the right kind of branding for your goals can make all the difference in how people connect with…
6 Must-Do Local SEO Tips for Restaurants
Your future customers are searching for their next meal right now—will they find you? If you’re a restaurant owner, the answer to that question depends largely on how well you’re optimizing for local SEO. Its not just a marketing buzzword—Local SEO is an essential tool to connect with hungry diners looking for their next bite. Whether…
8 Key Elements of a Perfect Home Page for Your Small Business
Your website’s home page is like the front door to your business. If the door is clean, inviting, and welcoming, people are naturally inclined to step inside. But if it’s cluttered, confusing, or unappealing, they’ll probably turn around and move on. Your home page is often the first interaction a potential customer has with your…
Crafting a Graphic Designer Website That Stands Out
It’s no secret that the internet is overflowing with cookie-cutter portfolio websites, especially in the design world. For graphic designers, your website is more than just an online portfolio. It’s your digital storefront, your personal brand statement, and your ultimate client magnet. But with so many similar templates and designs out there, standing out can…
The Power of Social Proof for Small Businesses
Have you ever gone to a restaurant just because it had a line out the door? Or purchased a product after reading endless glowing reviews? If you’ve done this (we all have), then you’ve already fallen for the silent persuader known as social proof. Social proof is the invisible force that shapes our decisions daily,…
How to Create a Restaurant Website That Attracts Hungry Customers
How to Create a Restaurant Website That Attracts Hungry Customers You’ve perfected the art of crafting unforgettable dishes, and your ambiance could give Pinterest a run for its money, yet there’s one ingredient missing in your recipe for growth—a website for your restaurant that’s as enticing as your food. In today’s online-driven world, a mouthwatering restaurant…
Measuring Website Success: Analytics for Business Owners
Measuring Website Success: Analytics for Business Owners Are you pouring time, money, and energy into your website but scratching your head over whether it’s actually working? Many business owners struggle to understand if their website is pulling its weight, or if it’s just a pretty corner on the internet collecting dust. At Moonlit Media, we specialize…
Website Essentials for Small Businesses: A Checklist
Website Essentials for Small Businesses: A Checklist Did you know that 81% of customers research products and services online before making a purchase? Your website is your digital storefront, and for small businesses, it’s often the first (and sometimes only) impression that potential customers will have. It’s your 24/7 salesperson, your credibility booster, and your marketing…
Common Mistakes to Avoid When Designing a Church Website
Common Mistakes to Avoid When Designing a Church Website Imagine this: A family new to your town is looking for a welcoming church. They Google local places of worship and land on your website. But instead of finding service times or a warm introduction, they’re met with broken links, outdated content, and confusing navigation. Frustrated,…
Finding Your Target Audience (and Why It’s Non-Negotiable)
One of the most common pitfalls for small businesses is trying to appeal to everyone. But the truth is—you can’t. Your business isn’t a buffet; it’s a curated experience. And that’s where knowing your target audience changes the game. By the end of this post, you’ll understand why defining your target audience matters and how to…
Crafting an “About Us” Page That Connects and Converts
When was the last time you really thought about your “About Us” page? Be honest—was it after you wrote a rushed paragraph that checked off a “must-have” box on your website to-do list? Many small business owners treat their “About Us” page as an afterthought. But here’s the thing—this page is often the second most visited…