A drawn mockup of a website

Website Essentials for Small Businesses: A Checklist

Website Essentials for Small Businesses: A Checklist  Did you know that 81% of customers research products and services online before making a purchase? Your website is your digital storefront, and for small businesses, it’s often the first (and sometimes only) impression that potential customers will have. It’s your 24/7 salesperson, your credibility booster, and your marketing…

Crafting an "About Us" Page That Connects and Converts

Crafting an “About Us” Page That Connects and Converts

When was the last time you really thought about your “About Us” page? Be honest—was it after you wrote a rushed paragraph that checked off a “must-have” box on your website to-do list?  Many small business owners treat their “About Us” page as an afterthought. But here’s the thing—this page is often the second most visited…

The Art of Simplifying Data with Infographics

The Art of Simplifying Data with Infographics

Visuals speak louder than words—and no, we’re not just being dramatic. Here’s a stat that’ll blow your mind: the human brain processes visuals 60,000 times faster than text! Think about what that could mean for your business—especially when you’re trying to capture attention and communicate info quickly.  Enter infographics. These beautifully designed gems simplify complex information,…

Adding More Personality to Your Brand with Illustrations

Adding More Personality to Your Brand with Illustrations

What do Apple, Disney, and Mailchimp have in common? Aside from being huge brands, they each use illustrations that help make them unforgettable. From Apple’s clean, minimalist product visuals to Mailchimp’s fun Freddy mascot, illustrations play a major role in shaping a brand’s personality and how customers perceive it.  If you’ve been thinking about ways…

What Is Website Accessibility? Inclusive Web Design Explained

What Is Website Accessibility? Inclusive Web Design Explained

Imagine a customer lands on your website to explore your products, only to leave in frustration because they literally can’t use it. Now imagine that happens hundreds—if not thousands—of times because your site isn’t accessible. Not a good look, right? Website accessibility, or eAccessibility, is all about making sure your digital door is wide open to…

Looking Ahead: 2025 Design and Marketing Predictions

Looking Ahead: 2025 Design and Marketing Predictions

2025 is practically tomorrow. And the way things change these days, what was trendy last month can feel outdated by next week. Staying ahead of the curve isn’t a choice anymore—it’s key to staying competitive, memorable, and relevant.  Whether you’re a designer, marketer, or small business owner, understanding and adapting to new trends can help…

5 Common Website Design Mistakes That Are Hurting Your Brand

5 Common Website Design Mistakes That Are Hurting Your Brand

Your website is the digital storefront of your business. It’s often the first thing potential customers see—and we all know what they say about first impressions, right? But here’s the deal: Many businesses unknowingly make web design mistakes that drive visitors away instead of drawing them in.  The good news is these issues are all…