Your brand is what represents you and your business, ensuring that your customers will be able to find and recognize your company. A brand kit ensures that no matter how or when you are mentioned, your customers will begin to immediately recognize you and your work.
Primary Logo
Your logo is just one component of your brand kit, but as it’s an important one, we are starting this helpful series there. Your logo represents you as a business. This is why it’s important to have a logo that is visually stunning. When someone sees your logo, they should immediately react and recognize the colors, fonts and design that represent your business.
By creating multiple versions of your logo, you can uplevel your brand while keeping your brand consistent across all platforms and media. At Moonlit Media, we offer 2 types of logo design packages: “Standard” and “Detailed”.
Standard: A standard logo is a logo that is an icon, text, and tagline (if necessary). This is the logo you will most likely use to represent your brand. It’s often found embedded into social media posts, watermarked images, and used for trademark registration.
Detailed: A detailed logo is essentially your standard logo with more detail added. Detailed logos take more time to create because it can be challenging to think of new ways to represent your business while changing the shape and layout to fit a variety of platforms. See examples of detailed logos here: https://moonlitmedia.com/detailed-illustration/
We also create a variety of logos and are happy to discuss which ones will best meet your need. This includes:
Icon (aka “Logomark”): This is a visual representation of your brand. Examples of a logomark or icon include: The Nike Swoosh, the Apple icon, the Twitter bird, and the golden arches of McDonald’s.
Submark(s)
Moonlit Media is proud to offer submark services to our clients. Submarks are a third variety of your logo that may include only an image or only text. They are often used on social media, email footers, website footers and more.
Logo Formats
In most cases, you will receive several versions file version of your primary logo. This ensures that your branding is flexible enough to fit multiple formats as you grow. Should you require special printing services, you can easily hand your printer the file format that they require. Generally, these include:
.ai : An adobe illustrator version of the logo to allow for easy changes.
.pdf: An adobe acrobat version that can be easily resized.
.gif: A “lossless” format that allows for easy both animated and static images.Â
.jpg: A commonly used method of lossy compression for digital images.
.png:Â PNG is short for Portable Network Graphic, a type of raster image file
Moonlit Media always provides a primary logo and we are happy to provide additional (secondary) logos upon request. Your Secondary logo is generally your primary logo in a new orientation. This may mean if your logo is horizontal and more rectangular, we will design a logo that includes this information in a circular or square format.
We offer this service due to the many different requirements of print, cyber and social media. The variety of social media platforms means that you’ll need a variety of logos. https://moonlitmedia.com/services/social-media-marketing/
Note: Even though the dimensions are square, keep in mind that Instagram profile photos are displayed as a circle, so you should put your graphic elements centered within the image so they won’t get cropped out.
Post/Feed Photos:
Landscape:Â 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels
Stories:/Reels
Default Size:Â 1080 x 1920 pixels
Aspect ratio: 9:16
Cover photo: 1080 x 1920 pixels (for Reels only)
Note: Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.
With the fixed ratio, you can upload your video in various resolutions such as;4K – 3840 x 2160 pixels2K –2560 x 1440 pixels1080p (HD) – 1920 x 1080 pixels720p (HD) – 1280 x 720 pixels480p –854 x 480 pixels360p –640 x 360 pixels240p –426 x 240 pixels144p –256 x 144 pixels
Make sure you’re using an up-to-date version of your browser so you can upload files greater than 20 GB. The maximum file size you can upload to YouTube is 128 GB.
YouTube recommends that videos intended for sale or rental have a higher pixel count: 1920 x 1080 pixels.
YouTube requires videos to be 1280 x 720 pixels in order to meet HD standards.
so what’s next
are you ready to start your design project? let’s work!
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