If you’re a small business owner, chances are you’ve thought about your logo more than once…maybe when you first launched, maybe when it stopped feeling “right,” or maybe when you realized it doesn’t work everywhere you need it to. A logo isn’t just a visual. It’s often the first impression someone has of your business. Before…
When someone sees your logo, visits your website, or interacts with your social channels, they’re forming an impression of your business. Now, imagine this—your website has a sleek, modern design, but your social media posts look like they were made in Microsoft Paint. That disconnect is what inconsistent branding looks like, and it’s silently sabotaging…
Imagine this: you’re walking down a street and see two cafes. One has a warm, inviting red sign, while the other displays a cool, detached blue. Which one would you instinctively feel drawn to? Chances are, the red one would catch your eye first. This is a simple yet powerful example of color psychology at…