Adding More Personality to Your Brand with Illustrations

Adding More Personality to Your Brand with Illustrations

What do Apple, Disney, and Mailchimp have in common? Aside from being huge brands, they each use illustrations that help make them unforgettable. From Apple’s clean, minimalist product visuals to Mailchimp’s fun Freddy mascot, illustrations play a major role in shaping a brand’s personality and how customers perceive it.  If you’ve been thinking about ways…

The Power of Packaging How Graphic Design Influences Purchase Decisions

The Power of Packaging: How Graphic Design Influences Purchase Decisions

The role of graphic design in product packaging cannot be underestimated in today’s competitive marketplace. This is especially true when you’re bringing a new product to market. As consumers are bombarded with an overwhelming array of choices, an eye-catching and well-designed package can make all the difference.  Today, we’re exploring the significant impact of graphic…