You don’t need a big budget or a fancy office to look like a professional, established brand. In fact, great design is one of the fastest ways to make a small business look bigger, more trustworthy, and more polished, no matter your size. It’s all about perception. People make snap judgments about your business based…
When you’re building or refreshing your small business brand, your logo is one of the most important decisions you’ll make. It’s the face of your business; the first impression people get before they even click, call, or walk through your door. But, not every logo is created equal. There are different logo styles: wordmarks, lettermarks, icons,…
Picture this. You’re launching your dream business, excitement bubbling over as you tackle your endless to-do list. Then you hit the branding wall. A professional logo? That’s going to cost you hundreds, maybe thousands of dollars. But wait, there’s an AI tool that’ll whip up a logo for $29.99 in under five minutes! Sounds like…
When someone sees your logo, visits your website, or interacts with your social channels, they’re forming an impression of your business. Now, imagine this—your website has a sleek, modern design, but your social media posts look like they were made in Microsoft Paint. That disconnect is what inconsistent branding looks like, and it’s silently sabotaging…
Choosing the right design agency can be a daunting task, especially for small business owners. A well-chosen agency can help you create a strong brand identity, attract new customers, and improve your overall business performance. To help you make the best decision, we’ve created this checklist to guide you in your search. What to Look…
Logo redesigns are often pivotal moments in a brand’s history, reflecting changes in strategy, target audience, or market positioning. While some redesigns are met with acclaim, others can be controversial or even disastrous. Let’s explore some notable logo redesigns and the valuable lessons they offer. APPLE Logo Redesigns: From Rainbow to Sleek Simplicity Original Logo:…
Website development has taken many turns in the past few years, and a strong online presence is crucial for small businesses to thrive. A well-designed website not only acts as a virtual storefront but also plays a pivotal role in shaping the user experience (UX) that visitors have when they interact with your brand. A…
Typography, the art and science of arranging type to make written language legible, readable, and visually appealing, is a fundamental aspect of design that can significantly impact your business’s identity and communication. The fonts you choose play a crucial role in conveying your brand’s personality and values. In this article, we’ll explore the world of…
Creating a strong and memorable brand identity is paramount in the world of business-to-business (B2B) interactions. Visual branding plays a crucial role in conveying your company’s values, mission, and services to your target audience. This is just one more reason why working with a quality graphic design company like Moonlit Media is so important. A…
In the world of marketing and design, every element plays a crucial role in shaping consumer perceptions and behavior. Among these elements, color stands out as one of the most powerful tools for businesses to capture attention, evoke emotions, and influence purchasing decisions. The psychology of color explores how different hues can elicit specific feelings…