Blossom ABA Therapy, based in Buffalo, NY, offers personalized ABA therapy tailored to individuals with autism. Their mission is to create a supportive, honest, and nurturing environment that fosters growth and connection. The client wanted branding that reflected their boutique, family-centered approach while moving away from the impersonal feel of corporate therapy practices.

The Branding Challenge:

The design needed to strike a balance between professionalism and approachability, ensuring families felt at ease while highlighting the company’s credibility and commitment to quality care.

Our Approach:

Logo Design: The logo incorporates soft, welcoming imagery and colors to evoke warmth and growth, symbolizing the blossoming potential of the individuals they serve. The design is clean and professional while maintaining a personal touch.

Website Design:

• User-Friendly Navigation: Ensures families can easily find information about services, insurance, and the therapy process.
• Warm Aesthetic: Inviting visuals and calming colors create a sense of comfort and support.
• Personalized Content: Highlights the founder’s dedication to screening employees and tailoring therapy plans to meet individual needs.
• Accessible Features: Responsive design for seamless use across devices and straightforward contact forms for inquiries.

Key Branding Goals:

• Develop a logo that embodies warmth, growth, and trust.
• Design a website that is intuitive, inviting, and informative, giving families a sense of support and connection.
• Create a brand identity that conveys honesty, professionalism, and personalized care.

The Result:

The new branding and website align perfectly with Blossom ABA Therapy’s mission, providing a sense of warmth, honesty, and support. Families now have a trusted resource to learn about ABA therapy and connect with a caring, boutique service tailored to their needs.

Key Features:

• Engaging Visuals: A logo and site design that evoke growth and connection.
• Streamlined Process: Clear, actionable pathways for learning about services and getting started.
• Mission-Driven Content: Communicates the values of care, honesty, and support that define Blossom ABA Therapy.

Visit their website: Blossom ABA Therapy