Print design and web design may seem similar at first glance, but they are actually quite different in terms of their purpose, audience, and design constraints. Today, we’re taking a look at why design types can vary and the importance of having both available to your business. Print Design Print design is used for creating…
Blogging is a powerful tool for businesses and individuals looking to improve their online presence and reach a wider audience. Not only does it provide a platform for sharing valuable information and insights about your company, but it also offers a range of benefits that can help improve search engine rankings and drive more traffic…
You’ve decided on your business and chosen your designer, and now you’re ready to select the business colors that best represent you for your brand kit and brand assets. This is one of the more important tasks for your business. The colors that you choose will define how others view you, the mood of your…
Whether you’re starting a new business or revamping an existing business, brand recognition will become a critical part of your success. Your brand is what represents you and your business, ensuring that your customers will be able to find and recognize your company. A brand kit ensures that no matter how or when you are…
So what’s a brand kit anyway? You’ve got your business idea. You’ve worked out your budget. Now, you need a brand identity. A brand identity is a collection of design choices and assets that make up your company’s personality and its look and feel. This includes your company’s “voice”, “tone”, and formatting preferences. It’s a…