Measuring Website Success: Analytics for Business Owners Are you pouring time, money, and energy into your website but scratching your head over whether it’s actually working? Many business owners struggle to understand if their website is pulling its weight, or if it’s just a pretty corner on the internet collecting dust. At Moonlit Media, we specialize…
Website Essentials for Small Businesses: A Checklist Did you know that 81% of customers research products and services online before making a purchase? Your website is your digital storefront, and for small businesses, it’s often the first (and sometimes only) impression that potential customers will have. It’s your 24/7 salesperson, your credibility booster, and your marketing…
Common Mistakes to Avoid When Designing a Church Website Imagine this: A family new to your town is looking for a welcoming church. They Google local places of worship and land on your website. But instead of finding service times or a warm introduction, they’re met with broken links, outdated content, and confusing navigation. Frustrated,…
One of the most common pitfalls for small businesses is trying to appeal to everyone. But the truth is—you can’t. Your business isn’t a buffet; it’s a curated experience. And that’s where knowing your target audience changes the game. By the end of this post, you’ll understand why defining your target audience matters and how to…
When was the last time you really thought about your “About Us” page? Be honest—was it after you wrote a rushed paragraph that checked off a “must-have” box on your website to-do list? Many small business owners treat their “About Us” page as an afterthought. But here’s the thing—this page is often the second most visited…
Social media marketing is no longer an option; it’s a necessity for small businesses. With billions of active users across multiple platforms, social media offers an unmatched opportunity to reach, engage, and convert your audience. But here’s the catch—not all platforms are created equal, and investing your time in the wrong one can lead to…
When someone sees your logo, visits your website, or interacts with your social channels, they’re forming an impression of your business. Now, imagine this—your website has a sleek, modern design, but your social media posts look like they were made in Microsoft Paint. That disconnect is what inconsistent branding looks like, and it’s silently sabotaging…
Did you know? 81% of people research a business online before making a purchase or booking a service. That means your website is likely the first impression your customers have of your business. And no pressure, but in a world full of options, your website needs to wow them instantly. At Moonlit Media, we specialize in designing…
Did you know the average lifespan of a blog post is just a few days? Sounds harsh, right? You spend hours (or even days) creating a thoughtful blog post, only for it to have the longevity of a fruit fly. However, by repurposing that same blog content into engaging social media posts, you can extend…
Visuals speak louder than words—and no, we’re not just being dramatic. Here’s a stat that’ll blow your mind: the human brain processes visuals 60,000 times faster than text! Think about what that could mean for your business—especially when you’re trying to capture attention and communicate info quickly. Enter infographics. These beautifully designed gems simplify complex information,…