The Hidden Language of Design (What Your Brand Is Really Saying)
A deep dive into subconscious brand messaging for small business owners Research from Princeton suggests people form first impressions in as little as one…
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How to Choose a Color Palette That Matches Your Brand Personality
You already know colors matter. You’ve seen how certain brands feel calm, bold, modern, luxurious, playful, or trustworthy just by looking at their logo,…
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How to Use Social Proof on Your Website to Increase Conversions
As small business owners, we work hard to build great services and products. But on a website, visitors can’t see your personality in real…
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How Many Pages Should a Small Business Website Have
“How many pages should a website have?” is one of the most common questions small business owners ask when building or redesigning a site….
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What to Include in Your Website Bio (And What to Leave Out)
You’re sitting down to write your website bio and suddenly have tons of questions: Should you share your backstory? Is it supposed to sound…
