STandard Logo
Detailed Logo
Text-only
Logo Recreation
(STANDARD)
Logo Recreation
(DETAILED)
Mascots
custom pricing
Illustrations
Custom Pricing
the add-ons
OPTIONAL À LA CARTE MARKETING MATERIALS
Business card design & Printing
$300 Fixed Price
Social Media Graphics
$250 Fixed Price
Letterhead design
$250 Fixed Price
Zoom Backgrounds
$250 Fixed Price
Presentation decks
$425 Fixed Price
Single-page flyers
$425 Fixed Price
Trifold Brochures
$550 Fixed Price
t-Shirt Designs
Custom Pricing
Brand Style Guides
$600 Fixed Price
Icon kits
Custom Pricing
Notecards
$250 Fixed Price
need something else?
These are just some of our most popular branding packages.
We’d love to create a custom quote for you based on a more specific scope.
frequently asked questions
WANT THE FAQS ON OUR CUSTOM LOGO DESIGN SERVICES?
LET US ANSWER THEM FOR YOU RIGHT HERE!
I can’t tell you how many times I have met someone who hired a “professional designer” to create a “brand” for them, but ended up with only a low-res JPEG, which literally can’t be used for anything. I don’t mean to sound like a snob but PLEASE do your research!
A true brand package from an experienced, legitimate designer or brand stylist will include the following:
1. A timeless logo that reflects you and your business and will appeal to your target market. As a general rule of thumb with logos, less is more. Don’t get too crazy with details, you will have opportunities for that elsewhere within your brand. Your logo must work in black and white as well as in color.
2. A color palette that you can use both in your online presence as well as your physical space (if you have one.)
I recommend staying away from what everyone else in your industry is doing with color because being different will make you stand out. Also, keep in mind that your favorite color might not be the best color for your brand. Remember, you want your brand identity to reflect you, but you also want it to attract your target clients. If your target audience is mostly men, don’t use baby pink.
3. Additional brand elements or accents, such as patterns, textures, and icons.
These elements will work hand in hand with the logo and color palette to further convey your brand’s personality. We always use patterns and textures that have a cohesive look and feel to the logo so that they can be used seamlessly.
4. Supplemental brand fonts, which should be different from your logo font(s).
You will use them on all branded collateral to keep everything consistent. Brand consistency will make you look like a pro who knows what you’re doing. I typically include a font for headers, a font for body copy, and sometimes a script or calligraphy style font to use sparingly for fun accents.
An icon also referred to as a logomark, is usually a simple symbol that is immediately recognizable as part of your brand (think Nike swoosh).
A submark is a stripped-down graphic of your main logo. The submark typically does not include text or the full name of the business. Instead, the submark is a graphical shape, drawing, or icon that represents your business.
An alternate logo is another version of the main logo, with a slight difference – usually either horizontal, or centered depending on what the primary is. Just so you have all bases covered!
Your branding is never just your logo, it is the total presence that makes up your business (and isn’t even entirely visual!). From your logo, website, color palette, right through to your tone of voice, marketing, messaging, copywriting and photography.
A standard logo is a logo that is an icon, text, and tagline (if necessary). A detailed logo is really just a standard logo with more detail added. Detailed logos take more time because of the added details/illustration so they tend to cost more. Not sure if you need a detailed logo? Here are some detailed logo‘s we’ve completed:
Moodboard – Includes colors, image inspiration, and brand ‘mood’, based on your questionnaire answers. This is a springboard for your project, but please note all images, fonts, colors, textures, etc in the moodboard will not be part of your final design, we will build upon this ‘mood’ and direction to make sure your design is unique and authentic to your business.
The guidelines will include your logo variations, color palette, font selection, and logo usage guidelines. This comes standard with most of our brand packages. For a more robust version of this, including font hierarchy, logo, file usage, and using your brand in context, you should also include a Brand Style Guide for your project. This is useful for you as the owner to utilize your new brand identity, as well as pass it on to a future designer/web developer/anyone who will be using your brand.
Before we begin any actual design work, we will need your design questionnaire returned with your business details and a style inspiration board completed from your “homework” forms. You must have a solid idea of your target audience, business mission, products and services, a general idea of styles you like – or dislike – and of course, your business name!
You’ll hear us say that we are a “Full Service” boutique. This means we can provide you with a print-ready file to bring to your commercial printer, or we can provide an estimate for printing and have everything shipped to you as a completed project. Just let us know when we being and we’ll take care of everything for you!
Luckily, that’s not something that happens often!
If you are not happy with any of the designs we provide you have the ability to purchase additional hours for the creation of new concepts. This is a rare occurrence because there’s always something we can work off of from the original designs we provide. We promise you will love the final logo we are able to provide! If for some reason you are still not happy after two rounds of refinement (which happens very rarely!), we will continue the refinement process at our current hourly rate. We go through an in-depth questionnaire and briefing process, in the beginning, to make sure we are on the same page, so 99% of the time 2 refinement rounds are plenty!
Our designers are more than passionate about their job. With over 20 years of experience, I’m confident we will design a logo that fits you and your company. We’re very competitive with our pricing and offer only the highest quality work with over 200 deliverable files, copyright transfer, and a single-page style guide.
You can add on business cards, social media graphics, etc. whenever you’d like! Since we have to complete the logo first we wouldn’t start any additional marketing materials until after the logo project is completed. So whether you want to print and designs cards now, or come back to us later on, we’d love the opportunity to completely round out your brand identity.
When considering business cards, you should keep in mind if you have your domain and email address set up first. Business cards should include the following:
Your first & last name
Your job title
Your business location or mailing address (unless you have an online-only business)
Your contact info, including phone number & email address
Your social media handle(s) and hashtag(s) so clients can follow and interact with you on Instagram and whatever other social platforms you are using to promote your business
Working with Moonlit Media, LLC is a collaborative process. We want our clients involved in every step and we make sure that we are doing everything we can to allow for a successful project.
Our process works like this:
First, our project manager will reach out and schedule your kickoff call within a day or two of receiving your deposit. After the initial call, we will send you our design questionnaire and client homework. This helps us better understand your project needs. Then you will receive a link to your client portal, made specifically for you. In the portal, you can access all the links, forms, and files you will need throughout the branding design process. The next step is a collaborative design brief which will serve as inspiration for the overall tone and style of the brand. The mood board includes photos, a color palette, logos style inspiration, patterns, textures, illustrations – everything to help convey the overall “look & feel” we want to convey through your new brand. Once you’ve had a chance to review the brief, we ask for approval so that we can then begin our internal brainstorming & sketching to create the logo concepts.
Short answer – possibly. Each project timeline has been thoughtfully created to give us enough time to do our research, for us to draft your design, and to go through the refinement rounds. However, there are some circumstances in which your project may be able to be turned around quickly if the situation allows. If you need a rush project, please let me know well in advance so I can create a custom quote based on your requirements and a rush fee may be added depending on the deadline and complexity of the project.
No. All deposits are nonrefundable as it is my way of securing your spot in our workflow. If you back out of the project, you may leave an empty spot that could have been given to another project. The deposit ensure that all of our clients are serious about moving forward with their project.