faqs

because inquiring minds want to know

We’ve wrangled up some of our most frequently asked questions about our creative process and services. Don’t see what you’re looking for here? Email us design@moonlitmedia.com

01. Logos + Branding

What’s included in your brand package?
What is the difference between a branding, submark, icon, alternate logo?
What’s the difference between a “Standard” and a “Detailed” logo?
What is a moodboard?
What is included in the Brand Style Board?
What do I need to have ready before the project start dates?
Do you print any marketing materials for me?
What if I don’t like the concepts you provide or need more than 2 rounds of revisions?
This seems a bit pricey. What’s the deal with that?
What if I want to add on additional marketing materials later?
What is your process?
Can you create my project faster? Do you have a rush fee?
Is my deposit refundable?
PRO TIP

Ask the designer you’re considering hiring if they will be comfortable giving you honest feedback, even if they think your ideas are taking the project down a wrong path. I believe it’s half of my job as a branding specialist to be straightforward with my clients, especially when I am concerned that their feedback or suggestions are negatively affecting the project.

02. Websites

Is my deposit refundable?
Why WordPress?
Do I need to have my content and images ready before the project starts?
What happens if I pay the deposit to book my spot but then do not have my content ready to go?
What is website hosting/why do I need it/who is my host?
Do you purchase the hosting plan/domain name for me?
What happens if I need blog posts or products added?
Will you write my website copy?
Will you take my website photos/product shots?
Do you provide wireframes before we begin the site process?
Do you provide SEO for my site?
Will you maintain my site after launch?
Do you offer payment plans?
Can you design my site faster? Do you have a rush fee?

03. Social Media Templates

Will you be managing or setting up my social media account?
What program will my templates be designed in?
Do I need to provide content for my templates?
What happens if I don’t know how to use Canva or Photoshop, do you provide training?
Do I need a logo/branding complete for a social media package?
What parts of the templates can I edit?
PRO TIP

Think about how you can tie your online brand identity to your brick and mortar business or physical space. They should feel like one and the same. Don’t forget about icons; they are great for Instagram story highlight covers.

04. General

What if I don’t like the concepts you provide or need more than 2 rounds of revisions?
This seems a bit pricey. What’s the deal with that?
What if I want to add on additional marketing materials later?
Can you create my project faster? Do you have a rush fee?
Is my deposit refundable?
Do I need to have my content and images ready before the project starts?
Do you offer payment plans?

Have a question we didn’t answer above?

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