Our Custom Website Design Process
Strategic, User-Focused, and Designed to Convert
At Moonlit Media, we build websites that don’t just look good — they work hard for your business. Whether you’re launching your first website or rebuilding an outdated one, our custom website design process is built to deliver a seamless user experience, optimized content, and a visual identity that aligns with your brand.
Discovery & Planning
Understanding Your Business Goals and Audience
We begin every project with a discovery phase. This includes a client questionnaire and optional strategy call to learn about your goals, audience, services, and site needs. We’ll also review your current site (if applicable), discuss functionality, and outline a clear project scope.
Site Architecture & Content Strategy
Creating a Blueprint for Success
Next, we map out your website’s structure — including your sitemap, key pages, and content plan. Clear navigation and intentional page flow are essential to both user experience and SEO, so we take the time to organize your content in a way that converts.
Wireframes & Layout Approval
Planning the Visual Framework
Before diving into visuals, we design wireframes to define layout and page hierarchy. This step ensures we’re aligned on content placement and user flow before adding any design elements. You’ll review and approve the structure before we move forward.
Visual Design
Bringing Your Brand to Life Online
Once wireframes are approved, we move into the design phase. Using your branding (or creating it for you), we design a fully custom website that reflects your personality and engages your audience. You’ll see the homepage design first, then subpages after approval.
Development
From Mockup to Live Website
After design approval, we build your site on the agreed platform (typically WordPress or Showit). Your site will be responsive, SEO-ready, and optimized for speed and performance. We handle all the technical setup, so you don’t have to lift a finger.
Revisions & Testing
Polishing and Perfecting
You’ll have the chance to review the full site and request two rounds of edits. We’ll test responsiveness, forms, and links across browsers and devices to ensure everything runs smoothly.
Launch & Support
Your Site, Live and Ready to Work
Once everything is approved, we launch your new website! We’ll provide basic training if needed and remain available for post-launch support. Our goal is to ensure you’re confident and excited to share your new site with the world.
Why Our custom Website Design Process Works
we know design, strategy and successful projects
Our step-by-step design process keeps projects on track, eliminates surprises, and ensures your website is both beautiful and functional. We blend strategy, creativity, and technical expertise to build websites that support growth and reflect your brand’s personality.
