Our Process
A Clear, Supportive Design Experience From Start to Finish
At Moonlit Media LLC, we believe that beautiful design starts with clarity. Our process is organized, collaborative, and intentionally structured so you always know what’s happening at every stage. Whether we’re designing your logo, building your website, or creating a full brand identity, our workflow ensures your project feels stress-free, transparent, and aligned with your goals.
Logo Design & Brand Identity Process
Our logo design process blends strategy, creativity, and collaboration. Every concept is handcrafted — no templates, no AI, no shortcuts. We create logos that feel true to who you are and built to grow with your business.
1. Discovery & Creative Direction
We begin by learning about your business, goals, audience, and style preferences. You’ll complete a brand questionnaire to help us understand your vision and the visual direction you’re drawn to.
2. Strategy & Moodboard
Next, we create a curated visual direction including colors, typography, and inspiration that will guide your logo concepts. This ensures we’re aligned on tone and style before design begins.
3. Custom Logo Concepts
We design a set of custom logo concepts created exclusively for your brand. Each concept is thoughtful, strategic, and intentionally crafted with your audience and long-term growth in mind.
4. Revisions & Refinement
You’ll select your favorite concept, and we’ll refine it through up to two rounds of revisions — adjusting layout, spacing, color, or fine details to ensure it feels perfect and aligned.
5. Final Files & Brand Assets
Once your logo is approved, we package your final files in every format you need — including vector and high-resolution versions for print, digital use, and future branding projects.
File types include: AI, EPS, PDF, PNG (transparent), JPG, SVG
Color profiles include: CMYK, RGB, and black/white variants
6. (Optional) Add-On Brand Collateral
If you’d like additional support, we also offer:
- Brand style guides
- Alternate marks & icons
- Business cards
- Social media graphics
- Print & marketing materials
Website Design & Development Process
Our website process pairs thoughtful design with a streamlined, organized experience. We build custom WordPress websites using lightweight Kadence child themes — designed for clarity, performance, and long-term growth.
1. Website Discovery & Onboarding
You’ll complete our Website Questionnaire and provide any needed materials such as brand assets, photography, and website copy (or we can create the copy for you).
This stage allows us to understand your goals, ideal audience, structure, and content needs.
2. Sitemap & Wireframes
We map your website structure and create wireframes that outline page layouts, content hierarchy, and user flow. This gives you a clear blueprint before the visual design begins.
3. Full Visual Mockups
We design your homepage and interior pages in a polished visual mockup that shows exactly what your site will look like — including fonts, colors, layout, imagery, and styling.
Once approved, these designs move into development.
4. Website Development
Your approved designs are built into a custom WordPress Kadence child theme. This includes:
- Responsive/mobile design
- Custom styling for your brand
- On-page SEO implementation
- Fast-loading, lightweight structure
- Plugin configuration and setup
We build your site on a private development server so you can review every step.
5. Revisions & Final Adjustments
You’ll have two rounds of revisions to ensure everything looks and functions exactly the way you want. This includes layout tweaks, spacing, copy edits, and design adjustments.
6. Migration & Launch
Once approved, we migrate your site from the development server to your hosting account and handle the full launch process.
You’ll receive:
- WordPress login credentials
- Access instructions
- Optional monthly maintenance plan information
No training or support packages are required — but maintenance plans are available if you’d like ongoing updates or changes.