Personal Branding vs Business Branding Which is Best for You Should you brand yourself or brand your business? It’s one of the biggest questions entrepreneurs and creatives wrestle with when putting themselves out there. There’s no wrong answer. But choosing the right kind of branding for your goals can make all the difference in how people connect with…
One of the most common pitfalls for small businesses is trying to appeal to everyone. But the truth is—you can’t. Your business isn’t a buffet; it’s a curated experience. And that’s where knowing your target audience changes the game. By the end of this post, you’ll understand why defining your target audience matters and how to…
Designing a logo for your startup or small business can feel like trying to nail jelly to a wall. You want it to be perfect—memorable, unique, and a true reflection of your brand. But often, first-time logo designers fall into common pitfalls that can make their logos forgettable, confusing, or just plain bad. Here are…