Personal Branding vs Business Branding Which is Best for You

Personal Branding vs Business Branding Which is Best for You

Personal Branding vs Business Branding Which is Best for You  Should you brand yourself or brand your business? It’s one of the biggest questions entrepreneurs and creatives wrestle with when putting themselves out there.  There’s no wrong answer. But choosing the right kind of branding for your goals can make all the difference in how people connect with…

Finding Your Target Audience (and Why It's Non-Negotiable)

Finding Your Target Audience (and Why It’s Non-Negotiable)

One of the most common pitfalls for small businesses is trying to appeal to everyone. But the truth is—you can’t. Your business isn’t a buffet; it’s a curated experience. And that’s where knowing your target audience changes the game.  By the end of this post, you’ll understand why defining your target audience matters and how to…