Stop Guessing Which Marketing Is Working: How to Track Your Links
A new customer fills out your contact form. Great! Your marketing is officially doing its job. There’s just one problem: How do you know…
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Would You Trust Your Own Website?
Imagine someone hears about your business from a friend. Or maybe they find you through Google, see one of your social posts, or click…
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5 Times Your Small Business Should Use a Landing Page
You put time into creating a great ad, writing an email, or promoting a special offer. When someone clicks, they should land on a…
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How to Prepare Your Small Business Website for Holiday Marketing Before Q4
It might still feel like summer outside, but by the time September hits, it’s officially time to start thinking about your holiday marketing. Yes…before…
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Before You Add Before-and-After Photos to Your Website, Read This
Before-and-after photos can do something even your best sales copy sometimes can’t. They show the value of your work in seconds. A renovated kitchen,…
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Create a Referral Card Customers Will Actually Keep
Referrals are one of those rare marketing wins where everybody feels good about the arrangement. Your customer gets to recommend a business they trust,…
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Build a Better New Patient Page for Your Medical Practice Website
Visiting a new medical practice can be anxiety-inducing. New patients need to know where to go, when to arrive, what paperwork they need, whether…
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Should You Show Prices on Your Small Business Website?
A potential customer lands on your website and starts looking for one important detail: how much is this going to cost? They click through…
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7 Print Marketing Pieces That Still Work for Local Businesses
Print marketing has been declared “dead” more times than we can count. Usually by someone who just discovered a new social media trend and…
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How to Turn Your Website Footer Into a Better Customer Resource
For many small business websites, the website footer is treated like the junk drawer of the internet. It’s where the copyright notice lives, maybe…
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Why Every Small Business Website Needs to Have FAQs
When someone lands on your website, they’re looking for answers, and that’s where small business website FAQs come in. Visitors don’t just want to…
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How Your Hair Salon Website Can Reduce No-Shows & Booking Mistakes
A fully booked salon schedule is a dream, until a client doesn’t show up, books the wrong service, or arrives expecting a total hair…
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Where to Place Testimonials on Your Website for the Biggest Impact
Testimonials are one of those website elements that seem like a no-brainer. A happy customer says something nice, you add it to your site,…
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Website Privacy Basics for Small Businesses
If your small business website has a contact form, appointment request form, newsletter signup, online booking tool, quote request, checkout page, or even basic…
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What Parents Look for on an ABA Therapy Website Before Reaching Out
When a parent lands on an ABA therapy website, they’re usually not casually browsing the internet while sipping coffee and comparing pretty homepage layouts….
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Why AI-Generated Logos Miss the Bigger Branding Picture
When you’re running a small business, you’re already juggling 47 different things before lunch. So when AI tools promise to give you a logo…
