The Hidden Language of Design (What Your Brand Is Really Saying)
A deep dive into subconscious brand messaging for small business owners Research from Princeton suggests people form first impressions in as little as one…
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How to Choose a Color Palette That Matches Your Brand Personality
You already know colors matter. You’ve seen how certain brands feel calm, bold, modern, luxurious, playful, or trustworthy just by looking at their logo,…
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How to Use Social Proof on Your Website to Increase Conversions
As small business owners, we work hard to build great services and products. But on a website, visitors can’t see your personality in real…
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How Many Pages Should a Small Business Website Have
“How many pages should a website have?” is one of the most common questions small business owners ask when building or redesigning a site….
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How to Brief a Designer So You Get The Best Results
When working with a graphic designer, most frustration doesn’t come from bad design. Rather, it comes from unclear communication. Designers are visual problem-solvers, but…
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Are There Gaps in Your Online Marketing Funnel? How to Stop Losing Leads
Have you ever looked at your analytics and thought, “People are finding us, so why aren’t they reaching out?” Well, you’re not alone. This…
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Marketing on a Budget: What’s Actually Worth Paying For in 2026
Between rising ad costs, new platforms, AI tools, and endless “must-have” software subscriptions, it can feel like you need a massive marketing budget just…
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What Makes a Good Logo? The 7 Key Elements Behind Memorable Brand Marks
If you’re a small business owner, chances are you’ve thought about your logo more than once…maybe when you first launched, maybe when it stopped…
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What Small Businesses Need to Know About Blogging for SEO in 2026
Let’s address the question we hear all the time: Is blogging still worth it for SEO in 2026? With AI-generated content everywhere, social media…
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Green Without Gimmicks: A Practical Guide to Sustainable Graphic Design in 2026
Sustainable graphic design sounds like one of those buzzy marketing phrases everyone nods at but no one really explains. You’ve probably seen it play out…
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How to Use Graphic Design to Make Your Small Business Look Bigger
You don’t need a big budget or a fancy office to look like a professional, established brand. In fact, great design is one of…
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7 Marketing Trends Small Businesses Should Watch in 2026
From short-form video to authentic storytelling, here’s what’s shaping next year’s marketing landscape. Every December, small business owners start asking the same question: “What…
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How to Choose the Right Logo Style for Your Small Business
When you’re building or refreshing your small business brand, your logo is one of the most important decisions you’ll make. It’s the face of…
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9 End-of-Year Marketing Ideas for Small Businesses
The winter holidays aren’t just for hot cocoa, cozy sweaters, and shopping sprees, they’re one of the best times of the year for small…
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10 Tips for Rebranding a Restaurant Without Losing Loyal Customers
You’ve built a restaurant with regulars who know your name, have a favorite dish, and love your vibe. But maybe your décor feels a…
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Graphic Designer Website Mistakes That Are Costing You Clients
You’re a graphic designer. Your website should be your best marketing tool. It’s your digital handshake, your portfolio, and your 24/7 salesperson all rolled…
