Innovative Social Media Design for Massage Therapist In Washington
Hawthorne Massage and Self Care is a massage therapy practice in West Seattle that offers customized treatments for clients’ needs. For this project, the focus was on designing the social media profile, including custom header and profile icon graphics. The main goal was to give the practice a clear visual identity across its various social platforms. The designs help create a consistent first impression while connecting the online profile to the calming experience of the business.
The Challenge:
The main focus was creating a profile that feels connected to the experience Hawthorne Massage and Self Care offers in person. Since the project centered on the profile header and icon, each element needed to work well on its own and as part of the full page. The designs also had to fit the space available on social media while keeping the brand easy to recognize. This approach created a profile that feels intentional without relying on a large amount of content.
Our APPROACH:
The profile design brings the Hawthorne Massage and Self Care brand together through its header and icon. The two pieces use the same visual direction, so visitors can quickly connect them when viewing the profile. The design also keeps the focus on the business itself rather than filling the page with extra graphics or content.
Creating a clear and recognizable profile was a major focus for this project. This work focused on:
- Profile Branding – A custom icon and header that work together across the social profile.
- Brand Consistency – Visual elements that connect the online profile to the business.
- Platform-Friendly Design – Graphics sized and structured to work within social media layouts.
Results & Impact
The finished profile gives Hawthorne Massage and Self Care a stronger starting point for its social media presence. The custom icon and header establish the brand before visitors even begin exploring the page. Together, they create a visual connection between the practice and its online profile while keeping the design simple. This project shows how focused social media branding can help massage and wellness businesses present themselves with intention from the first visit.
Want a brand that feels more like you? Let’s make it happen.