Summer Freeman Hair, led by a hairstylist with 20 years of expertise, sought a brand identity that reflected a timeless logo with elegance and genuine warmth. The goal was to communicate her dedication to high-end, personalized services and create a professional yet inviting online presence.
Industry
Hair Salon, Beauty
Services PrOvided
Logo Design, Website Design
Location
Madera, CA
Key Goals:
- Design a timeless logo that embodies classic beauty while exuding approachability.
- Develop a website that highlights her expertise in Invisible Bead Extensions and customizable toppers, tailored to clients seeking quality and efficiency.
- Establish a brand narrative that resonates with her ideal client: busy, quality-focused women balancing career and family life.
Client’s Unique Offerings:
- Invisible Bead Extensions: Fully customizable for a variety of needs, including creating natural, realistic looks for clients transitioning to low-maintenance gray blending.
- Experienced Specialist: Renowned for her knowledge and advanced training in extensions, Summer is considered a leader in her field.
- Trusted Reputation: Clients praise her for a welcoming and warm demeanor, honest communication, and a focus on making every guest feel valued and respected.
Our APPROACH:
Logo Design: Created a timeless and elegant logo using clean lines and classic typography to reflect Summer’s high-end service and professionalism.
Website Design:
- Client-Focused Aesthetic: A modern, sleek design that aligns with the lifestyle of her ideal client: a busy, quality-driven mom and career woman.
- Service Highlights: Detailed pages showcasing her expertise in extensions, customizable toppers, and gray blending services.
- Efficient Booking Process: Streamlined tools to help clients quickly book appointments and access information about services.
- Personalized Content: A tone and style that reflect Summer’s genuine and approachable personality, building trust and connection with visitors.
The Result
The updated logo and website encapsulate Summer Freeman Hair’s timeless elegance and genuine approach. The brand now speaks directly to her ideal clients, positioning her as the trusted, knowledgeable hairstylist who values quality and efficiency.
Key Features
- Sophisticated Branding: A logo and visual identity that reflect professionalism and luxury.
- Client-Centric Design: A user-friendly website tailored to busy, multitasking clients.
- Personal Connection: Content and imagery that resonate with Summer’s values of honesty, warmth, and making guests feel valued.